Art: More or Less

How do you gauge success at an art show? Is it more attendance? More participating artists? More pieces sold? More dollars in sales?

I was at two big sculpture shows this weekend. In my non-scientific observation I would say there were fewer artists participating and fewer patrons.

However I did see significant numbers of items being wrapped and carried out.

In today's paper there was a preliminary statement that said they believed more pieces sold this year than in years' past. More pieces, but the average price per piece was less. So a bigger number of pieces but less total dollar revenue.

This might be ideal for the show's organizers, but what about for everyone else?

I think this can be viewed as good news...more people got to appreciate and purchase more pieces from more artists. More pieces were shipped. The wealth was spread around.

In the past, many artists thought they had to go bigger and bigger in order to get the big sale. This year, those that did the best had smaller pieces that were affordable by more buyers.

Perhaps the successful artist was "reading" the market and bringing smaller works. Or perhaps he or she was just doing what felt right. Or perhaps it was different artists who sold.

You can decide that your work is best represented large...and know that you will have fewer sales but each will be a bigger dollar amount (and I know of several very large pieces that sold)...or you can decide that your work is best represented smaller...or perhaps you have a combination of both.

I believe that art is something that comes from our hearts and souls and speaks to the heart and soul of the buyer. Rather than changing your vision, think about how you can make your work be accessible to the buyer...maybe you have a smaller version available or maybe you can offer a payment plan for larger pieces.

The big lesson here is that you can sell art in any market. You have to believe that it is possible.